Digital Marketing is divided majorly into 10 types. Here is the list of various types of digital marketing :-
- Search Engine Optimisation ( SEO)
- Pay per Click ( PPC )
- Social Media Marketing ( SMM )
- Content Marketing
- Email Marketing
- Influencer/Affiliate Marketing
- Viral Marketing
- Mobile Marketing
- Radio and Tv Ads
- Electronic Billboard
1. Search Engine Optimisation(SEO)
SEO consists of both SEO on-page and off page- SEO . The ultimate goal of SEO is to increase the number of website visitors by ranking highly in Google (or other search engines’) SERPs (search engine results page) for certain target of keywords. Add to this the fact that SEO is the least expensive of all the marketing techniques listed here while also yielding highly long-term, sustainable results, and you just cannot afford to ignore it.
You must keep in mind that SEO deals with unpaid or organic search results which are populated by Google based purely on merit, i.e. how suited your website (and its contents) is to the user. SEO also lets website owners maintain an uncluttered website structure that is easy to crawl and index by search engines. Whatever your business goals, we highly recommend that you adopt SEO services as one of your marketing techniques.
2.Paper Per Click(PPC)
It goes without saying that this branch of digital marketing, along with SEO, demands a thorough analysis of keywords, especially those that are relevant to your business. You can use the Google Keyword Planner and Google AdWords to carry out your research and arrive on a set of keywords that are popular yet cost-effective for you. It is then a matter of executing both short as well as long term PPC projects that will charge you every time a user clicks through to your site through the paid ad on Google.
The overall cost per click (CPC) will vary based on how in-demand a specific keyword is, i.e. the competition you face while attempting to land that keyword, and the quality score of your site, i.e. a measure used by Google to determine the spot where your paid ad will be placed on its SERP. A well-thought-out PPC strategy from PPC experts can give your web traffic a nudge in the right direction. Small businesses may not be able to go for this digital marketing method, especially for longer periods. Hence, it is best to do a business needs analysis before deciding what to do. Please note that both SEO and PPC campaigns can be tracked or measured using the supremely handy Google Analytics tool.
3. Social Media Marketing(SMM)
Everybody is on various social media these days and this can only mean one thing for new businesses – promoting their brand on appropriate channels to gain a vast fan following is a no-brainer. Paid/sponsored ads on social media are a viable option as they reach the demographic you intend to target and run for the duration you have set. Moreover, such paid ad campaigns are measurable and can also help you understand a customer group better. Paid ads aside, setting up a brand page can help you interact directly with customers and hear what they have to say about your product/services.
Frequently posting compelling, topical, on-trend content will lead to it being shared by people on social media and subsequent brand recognition or awareness. If you are a B2B (business-to-business) company, LinkedIn is the way to go. If you manufacture very visually appealing products, Instagram could be the way forward. However, having a Facebook page that is alive and kicking (read: one with regular, well-timed content, including contests, sale reminders, informative videos about a product, etc.) works well for almost all businesses. Whatever social media channel you choose to employ, the key is to study your prospective customer base and make your social media presence a welcoming and standout one to them.
4. Content Marketing
Content Marketing Servives form the very backbone of digital marketing as it can lend itself superbly to other branches and help in transforming passive website or social media page visitors to active customers. All you have to do is to have your ear to the ground and thoroughly understand what your consumers need and desire. No matter what type of content you create, be it blog posts, vlogs, picture montages, you name it, if it adds value to the lives of customers and enhances their experience, it is a win for you. It is important to remember here that content marketing is a continuous process and it pays to invest in a good content marketing team. It is also crucial that you pay attention to content placement and look for avenues that will provide you with maximum visibility. Additionally, you do not always have to sell your product/services to people – just communicating with them will help you reap benefits in more ways than you know. Once you have created quality content that people would not mind spending a few minutes browsing through, you can share it on various marketing platforms and of course, your site.
5. Email Marketing
Some of us may view email marketing as a slightly archaic method that may not yield as positive an outcome as others. But modern technology has given us the gift of personalization and tracking tools that will help you design an email campaign that stands out and monitor its opening rate, click-through rate, etc. Let us warn you that emailing someone out of the blue will not be appreciated and can affect your company’s reputation negatively. Instead, target those who have opted in to hearing from you and avoid buying email address lists from third parties. Keep your current/prospective customers informed about the latest developments in the industry, a new product/service launch or the posting of a new blog article, ask them f kior their feedback on a past purchase, give them a recurring service reminder, etc. Being considered a trusted source of information can land you a spot in someone’s recognized email senders’ list instead of just being part of a tall stack of spammy emails.
6. Influencer / Affiliate Marketing
We have all swooned over celebrities and waited for their next social media update with baited breath. And then there are industry experts or content creators with legions of fans of their own. Many companies work with such influencers to create brand awareness and convert at least some of their huge fan following into profitable leads for themselves. Many others let affiliates or brand representatives reach out to a varied demographic and generate sales. Furthermore, Google AdSense is a good way for website owners to make money by carrying ads about various products and services while brands gain more visibility.
Many online businesses even have influencers take over their social media channels for a day or two to work their magic and guide their followers onto their social media page or website. While these influencers or affiliates may be offered an upfront amount or a percentage of or commission on sales and leads, this form of digital marketing needs to be well-researched in order to work. For not only are you entrusting those outside of your company to speak for you, you must be very sure that their image/personality will compliment you. We highly recommend that you work out the details of your collaboration with such influencers and affiliates beforehand for an effective campaign.
In today’s modern-day and age, anyone can become an online sensation if they put out offbeat content that you just cannot afford to miss as a consumer. This content can be in any form, including videos, blog posts, etc. and revolve around a variety of genres or topics, like travel and food, beauty, online journalism, etc. Advertisers these days seek out such content creators in an attempt to have information about their products/services placed strategically within the content. Although there is no sure shot way of making content go viral, this form of digital marketing can garner short-term yet remarkable upswings in web traffic or the number of people who show interest in your brand.
8. Mobile Marketing
Sending marketing messages through SMS and push notifications is a time-tested way of getting the recipient’s attention, especially since more than 90% of such messages are opened right after receiving them. This, coupled with mobile search and social ads is a powerful way of influencing a customer. Modern geofencing options ensure that you can target a specific demographic with precision and ease. Sending customers news about deals, discounts, coupons and sales, loyalty point updates, etc. are a great way to engage with your customer. Simply make sure that you give enough thought to annoying and intrusive pop-ups, mobile site responsiveness, slower internet/data speeds marketing plan.
9. Radio And TV Ads
Radio and television took the world by storm when they were first invented but today, they are fast giving way to other more powerful media and communication channels. To top it all off, today, there exist online and/or mobile radio and television. Traditionally it was difficult to know exactly how many listeners of radio, watchers of TV and readers of print ads acted on the message communicated to them. But with the advent of digital radio and TV, it is easier to reach the people you want to reach, when and where you want to reach them. This laser focus is a big draw even at a time when these advertising channels are sinking into obscurity. One should also consider advertising with online/mobile video/audio streaming platforms like Netflix, Amazon Prime, Gaana, Saavn, etc. though they may not fall in the umbrella of conventional radio or television.
10. Electronic Billboards
Did you know that you may have to shell out anywhere between one to fifteen lakhs per month to rent an electronic billboard in a major Indian city? It all depends on the location of the electronic billboard, your advertising competition and the features (extra blinking lights, life-size figures of mascots or brand ambassadors, etc.) you want to include, of course. However, many argue that the charm of a digital hoarding is lost in today’s times where everyone has their noses buried in their phone and hardly takes notice of them. Still others claim that the more attention-grabbing, grand and glitzy your ad, the higher the conversion rate for your business. And then there are those local businesses who erect a cannot-ignore electronic billboard in the midst of a busy thoroughfare just before an important event/season for a temporary but sizeable spike in interest in their brand. Whatever the truth of the matter, a very important facet of this kind of digital marketing is the high costs involved. Hence, it is entirely left to you to decide when and how to use them.