What is Digital marketing?
Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing. This can also be referred as ‘online marketing’, ‘internet marketing’ or ‘web marketing’. In simple terms, any form of marketing that exists online is called as Digital Marketing.
what Are The Objectives Of Digital Marketing?
Your digital marketing objectives should be SMART (Specific, Measurable, Achievable, Relevant and Time Related); and you should benchmark against your competitors to ensure that you are more effective.
Here are 5 important objectives:-
Increasing sales or leads is a top level digital marketing objective for many businesses because it improves revenues and is easy to measure. Using key performance indicators (KPI), you can then benchmark your progress towards achieving your objective and you can track this in your spreadsheets.
2.Improve Conversion Rate
This is another digital marketing objective that can be tracked in Google Analytics. By setting up goal tracking in Analytics, you will have reports on conversions for your traffic sources, campaigns, keywords, landing pages, locations and so on.
3.Percentage of Return Visitors
The New vs Returning visitors is a metric that is available in Analytics and it is easy to track. Knowing how many visitors return is an important objective because it helps you see how effective your business is at visitor and customer loyalty.
5.Organic Traffic Volumes
Organic traffic is natural traffic from the search engine result pages. It is considered as free traffic and is distinct from paid traffic. Lots of businesses have the objective to increase organic visitor traffic by achieving high search engine rankings through implementing search engine optimisation.
Bounce rate in analytics is defined as people who enter your site and leave (bounce) rather than continue viewing other pages. This is an important measure of the quality of your website, because almost all businesses want their visitors to complete an action like purchase, contact or download on their websites.
What Are The Benefits Of Digital Marketing?
1.It helps the business to have global reach.
2.As compared to traditional marketing, it is economic in nature.
3.It helps to track and measure the reach for your product/service.
4.It helps you to promote in a personalized manner.
5.It helps your business to get engaged with the prospective customers.